PinkDiamond wrote:"eBay was fined Tueday by The Paris Commercial Court for the unlawful marketing on its site of Christian Dior, Kenzo, Givenchy and Guerlain perfumes, according to a press release from LVMH (Louis Vuitton Moët Hennessy)..."
I'd like to point out that this decision is very much a double-edged sword; and LVMH likes it that way.
Yes, it should stop* those selling counterfeit goods. That's excellent, certainly, as nobody likes to be duped (unlike the streets of NY where an offering of an LV handbag for $20 you can be pretty sure it's counterfeit; whether you then proceed to purchase is your own bother).
However.. please read the exact case.. this isn't even about counterfeit goods; that is a straw man argument being used as part of the case. The actual complaint that LVHM lodged is that they are 1. allowing 'advertising' of products (i.e. listing items) using their brand names and 2. allowing the sale of those goods outside of *their approved network*.
So this doesn't just affect the counterfeiters.. this affects every plain consumer (well, in France, at least - and looks like the UK as well) who - for example - gets a bottle of perfume with Christmas, does their "oh thank you! that is SO nice!" while knowing they don't like the scent, and then goes and tries to sell it on 'fleabay'. They're not allowed to - because that would be outside of the LVHM sales network and besides how would you post the listing if you're not allowed to use the actual brand/name of the product in any way?
This is a very, very thinly veiled move by LVHM to keep their products 1. exclusive (if your product appears on e-bay, then its perceived value drops substantially) and 2. high-priced (as they get to decide who sells their goods and thus the prices; anybody who decides to go under can simply be banned from the network).
Does e-bay need to act more strongly against counterfeiters, frauds, and even the insane listings for objects claiming to be A when in fact it is B? Absolutely.
Should e-bay restrict the sale of *genuine goods* from honest sellers just because a big company doesn't like the resale of those goods on such a site? I say: no. Unfortunately, the court has now allowed such companies to take a big step to making that an absolute reality.
Imagine if the exploiters of the Lightning Ridge region mines had trademarked the name and not only made a deal that any stones mined there can only be sold through the LR (online) giftshops, but that anybody who purchases a stone there is not allowed to then sell it on to another person on e.g. opalauctions and certainly not while indicating that it is a Lightning Ridge stone.
* I do say 'should stop' because there's no simple automatic filter that -would- stop such listings. If somebody decides to write 'CD' instead of Christian Dior, or sellers and buyers agree to use "Kris D'Or" instead - good luck making a filter that would block this; which is what an earlier suit was about, stating that the filters e-bay had put in place at the time (2008) were insufficient. The alternative of letting employees OK each submission before placement would be prohibitively expensive. It'd be like making Wayne verify that each listing is exactly what it says it is.. with hundreds of new items each week, that's just not a good solution.
And yes - several of the OA and GRA sellers sell on e-bay as well, and I always recognize them (woodedpath, tenderocks, among others) and - irrational as it might be - always have a feeling they're more likely to be honest about their products than a random seller as a result.