I'm so glad you let us know you found it interesting and informative, Gemjunkie. Thanks!

Non-disclosure is a major problem in the industry and must be rectified if we want to instill consumer confidence in the industry at large. And there are laws on the books that require full and proper disclosure, so those who fail to disclose treatments also run afoul of the law, and there are lawsuits working their way though the system right now against TV gem sellers for selling stones as natural and untreated that were actually so heavily treated they no longer bore any resemblance to their original counterparts.
I just landed on one of those programs while flipping through channels, and they're hawking fissure filled ruby as something to be desired, and saying it's natural ruby out of the ground, which is basically true, but they're also saying it's not from a lab because it's not synthetic, when actually it DID just come from the lab (or wherever it was treated), and the $64,000 question is; just how much of that stone is actually ruby now, and how much of it is glass??!
They're deliberately manipulating consumers minds to believe it's still a 'natural' ruby simply because it originally came out of the ground by calling their 'improvements' a benefit to what nature created (which it is for
inferior material), that makes the stones comparable to fine rubies that sell for much higher prices than they're selling them for. The only positive thing about it is the rubies are being sold for what they're worth, but they're really comparing a jalopy to a luxury car, and shaping consumers minds to believe the improvement has turned them into something they're not.
But these treatments really are quite a boon for the industry because they can take an otherwise unusable stone that more resembles a sow's ear than a silk purse, and turn it into a thing of beauty that there's a market for that otherwise couldn't afford to own a ruby, as long as the treatment is disclosed to the buyer, and it's not sold under false pretenses at an inflated price worthy of a natural stone of much better quality. And since these stones sell for lower prices, it really makes you wonder why so many sellers would risk deceptive trade practice and fraud charges that would not only set them back financially, but also ruin their reputation and livelihood, all for a short term profit. Makes me just want to shake them and ask, 'what the heck are you thinking??'!
