"The Times of London published the prospectus for the company on Feb. 27, 1889. That morning, extraordinary scenes were witnessed at the company's offices, as the following extract shows:
If St. Swithin's Lane had been a ruby mine itself the scene witnessed there yesterday morning could not have been more remarkable. The crowd around New Court was so dense that Lord Rothschild and other members of the house were unable to get in by the door. So a ladder had to be got, and the spectacle was seen of a number of great financiers entering their own office in a burglarious fashion. The clerks had to be smuggled in by a back entrance behind the Mansion House. The surging crowd in front drove a telegraph boy right through the window of a baker's shop opposite, the poor fellow being rather severely hurt. The fortunate possessors of Ruby Mine application forms, which were being hawked at five shillings, had to pass between files of policemen to hand in their applications. The next time the Messrs. Rothschild make an issue, it would be well for the police to arrive on the scene before the stags.
Financial News, London, Feb. 28, 1889
Within hours, the issue sold out. General public and company directors alike were under the mistaken impression that fabulous riches were just waiting to be unearthed in Mogok. No one gave a thought to the difficulties of mining gems in such an inhospitable and remote location. Instead, they could see but one thing--rubies--pigeon's blood rubies...."
http://www.ruby-sapphire.com/r-s-bk-burma2.htm
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